Welcome to iselluk.com. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we collect, use, store, and protect your personal information when you interact with us — whether by visiting our website, selling your Apple device to us, or contacting our support team.

Who We Are

iselluk.com is operated by iSellUK (referred to as “we”, “us”, or “our” in this policy), a company registered in the United Kingdom. We specialise in buying used Apple devices from customers across the UK.

What Information We Collect

When you use our website or services, we may collect the following types of personal data:

  • Contact Details: Name, email address, phone number, and postal address.
  • Device Details: Information about the Apple device(s) you’re selling (model, serial number, condition, etc.).
  • Transaction Details: Quotes, payment details (e.g., bank transfer information or PayPal), and order history.
  • Technical Data: IP address, browser type, device information, and website usage analytics via cookies.

How We Use Your Information

We use your information to:

  • Provide and manage our services, including valuations and purchases.
  • Communicate with you about your transactions.
  • Process and send your payments securely.
  • Comply with legal obligations (e.g., anti-fraud and HMRC requirements).
  • Improve our website and user experience.

Legal Basis for Processing Your Data

We process your data under the following lawful bases:

  • Contractual necessity: to perform our agreement with you when you sell your device.
  • Legal obligations: such as financial recordkeeping or fraud prevention.
  • Legitimate interests: such as improving our website and preventing misuse.
  • Consent: where you opt-in to marketing or non-essential cookies.

Sharing Your Data

We never sell your data. However, we may share your information with:

  • Payment providers (e.g., banks or PayPal) to process your transactions.
  • IT and hosting providers who support our website infrastructure.
  • Regulatory authorities if legally required.

All third-party service providers are required to respect the security of your personal data and to treat it in accordance with the law.

Data Retention

We retain your personal data only for as long as necessary:

  • For transaction purposes – typically up to 6 years for tax and legal purposes.
  • For marketing (if opted in) – until you withdraw consent or unsubscribe.

Your Rights

Under UK data protection law, you have rights including:

  • Access to your personal data.
  • Correction of inaccurate data.
  • Deletion of your data (where applicable).
  • Restriction or objection to processing.
  • Data portability.

To exercise any of your rights, please email us.

Cookies

Our website uses cookies to enhance user experience and analyse site traffic. You can manage your cookie preferences at any time. For more details, please refer to our Cookie Policy.

Data Security

We implement appropriate technical and organisational measures to safeguard your data, including SSL encryption, secure payment processing, and regular system updates.

Changes to This Policy

We may update this privacy policy occasionally. Any significant changes will be posted on this page and, where appropriate, notified to you by email.